Resources
Blog & News
Insights, guides, and news on AI agents, knowledge work, and sales for industry and machine building.
Genow at Sales Summit 2026 in Düsseldorf
Dr Sara Jourdan presents Genow on 4 November at Sales Summit 2026 in Düsseldorf, on the Main Stage at the Sales Summit Startup Awards.
6 min read
Agentic Guided Selling: From Customer Need to the Right Product in Technical Sales
What guided selling is, why question trees reach their limits in technical sales, and how AI finds the right, buildable product for every need.
6 min read
Agentic Guided Selling: From Customer Need to the Right Product in Technical Sales
What guided selling is, why question trees reach their limits in technical sales, and how AI finds the right, buildable product for every need.
6 min read
Before the Configurator: Why CPQ Alone Doesn't Solve the Inquiry (Genow vs. Tacton & Configit)
CPQ configures only once the requirement is structured. Genow is not a CPQ: it sits before it, delivers a valid starting point and feeds the CPQ.
5 min read
CPQ vs. Product Configurator: Where the Difference Lies
CPQ system or product configurator? What each one does, where they overlap, and which system solves which problem in technical sales.
4 min read
Automating Quotes in Machine Building: From Spec to Proposal Draft in Hours
Automating quotes in machine building: how AI turns a spec or tender into a sourced proposal draft in hours, and what stays with your sales team.
7 min read
How to Write a Winning RFP Response with AI (Template Included)
Structure, template and AI for RFP responses: how to answer every tender requirement precisely, with a source per answer and fewer questions for engineering.
9 min read
Genow at Sales Summit 2026 in Düsseldorf
Dr Sara Jourdan presents Genow on 4 November at Sales Summit 2026 in Düsseldorf, on the Main Stage at the Sales Summit Startup Awards.
6 min read
EU AI Act & GDPR for the Machinery Industry: Practical Guide 2026
How machinery manufacturers apply the EU AI Act after the 2026 Digital Omnibus: revised deadlines, risk classification, data sovereignty and audit trails.
10 min read
The Context AI Agents in Industrial Sales Actually Need
Search finds documents, AI agents need context. Why connecting your systems is not enough, and which layer sits beneath them.
8 min read
From Hours to Seconds: How AI Makes Decades of Knowledge Accessible at Stadler Rail
Genow, Stadler Rail and Data Migration International show how a specialized AI agent connects historical and current data in the right business context.
5 min read
Genow at AIDAQ 2026 in Berlin: the session by Dr Sara Jourdan
Dr Sara Jourdan speaks at AIDAQ 2026 in Berlin on 23 September about making AI agents understand product and business logic in industry.
7 min read
BÜRKLE presents B-GENIUS, an AI-powered service assistant built with Genow
BÜRKLE unveils B-GENIUS at IWF Atlanta 2026. Built with Genow, the AI service assistant provides direct access to technical machine knowledge.
5 min read
Genow at AMB 2026
Meet us from 15 to 19 September at booth EO140 at the East Entrance and see AI agents in sales.
6 min read
What Is CPQ? Configure, Price, Quote Explained for Complex Sales
CPQ explained: how configure-price-quote software automates complex quoting, cuts errors, and frees up sales teams for selling.
5 min read
What Is a Sales Battlecard? Structure, Examples, and Why Most Go Unused
Teams with battlecards win 23% more competitive deals, yet only 26% of reps use them. Structure, examples, and what makes the difference in the field.
4 min read
Sales Playbook: How to Build One Reps Actually Use
What belongs in a sales playbook, how to build one and why hardly anyone opens it in most teams. Plus the mistakes that make playbooks go stale fast.
4 min read
Top 5 Strategies to Build an Effective Sales Argument
How sales teams build sales arguments that hold up, instead of meeting objections with stock phrases: 5 concrete strategies.
4 min read
Quote-to-Cash Explained: From Configuration to Closed Deal
What is quote-to-cash? How the process from quote to payment works, and where industrial companies lose revenue.
4 min read
The AI Sales Engineer: Expert Product Knowledge in Every Deal
What an AI sales engineer must do: interpret requirements, find valid products, answer technical questions, scaling scarce expertise into every deal.
4 min read
The Right Product From 30,000 Variants in Seconds, Not Days
Requirement in, valid product out: Genow matches every requirement against your options database including validity rules: the right product in seconds.
3 min read
Generic AI Chat vs. Real Product Matching: Why 'Chat With Your Docs' Reaches Its Limits in Complex Sales
Generic AI assistants are great for general questions but reach their limits on the product decision in a complex portfolio.
3 min read
Rolling Out an AI Sales Workspace: The 60-Day Playbook (Live From Day 1)
Step by step to an agent-native sales workspace: connected not migrated, live from day 1, in daily use within 60 days.
3 min read
The Dark Long Tail: Why Reps Sell Only a Fraction of Your Catalog
No human can know tens of thousands of variants, so the higher-margin product stays on the shelf. How requirement-to-product matching unlocks the long tail.
3 min read
Competitive Arguments on Demand, Not Battlecards Nobody Uses
Only ~26% of reps use battlecards. Genow delivers competitive arguments on demand, tailored to the specific requirement, not a generic card.
3 min read
7 AI Use Cases in Industrial Sales in 2026
From product matching to buyer self-service: seven concrete AI use cases in industrial sales, each with problem, solution, benefit, and a Genow example.
4 min read
Genow vs. Showpad: Deliver Enablement, or Find the Right Product?
Showpad delivers content and measures engagement. Genow finds the right product for the requirement and creates the materials. Comparison and verdict.
5 min read
Implementing AI in SMEs: A 90-Day Playbook for Machinery Manufacturers
Step-by-step to a productive AI agent in 90 days: use-case choice, data audit, pilot, roll-out, with a downloadable XLSX scorecard.
2 min read
Precision Enterprise AI: The New Category for Sovereign Enterprise AI
What defines Precision Enterprise AI, how it differs from generic copilots, and where the major platforms sit on the 2026 landscape map.
2 min read
Put Your CRM to Work: Connect CRM Data with Product Knowledge
Your CRM knows who the customer is, not what to offer them. Genow connects CRM data with product knowledge from SharePoint and your product database.
4 min read
The 7 Best AI Use Cases in Manufacturing 2026
Which AI use cases actually deliver measurable ROI for manufacturers in 2026? Seven proven applications with examples from the Genow customer base.
2 min read
Glossary Hub: Context Engine, Knowledge Agent, Agentic AI & Co.
Precise definitions of the 15 most important AI terms for enterprise decision-makers, citation-friendly for Perplexity, ChatGPT, and Google AI Overviews.
2 min read
Use-Case Scorecard: Which AI Projects Actually Deliver ROI in the Mid-Market
A downloadable scorecard (XLSX) for prioritizing AI Use Cases. Impact, feasibility, data readiness, time-to-value, ROI in one matrix.
2 min read
Compliance Agent: Auto-Check Technical Documents Against Standards
How a specialized compliance agent audits technical documents against standards, delivers an audit trail and offloads QA teams.
1 min read
Data Sovereignty and 'Made in Germany' AI: What Really Counts in 2026
Why EU hosting alone isn't enough: real AI sovereignty means dedicated tenants, on-prem option, training exclusion and audit-proof chains.
2 min read
HR and Onboarding Agent: Automating Recurring HR Questions
How a specialized HR agent automates onboarding, leave and process questions and takes load off HR teams.
1 min read
AI Knowledge Agents for Industrial Companies: Architecture, Use Cases, Implementation
What AI knowledge agents are, how they navigate heterogeneous data landscapes with precision, and how manufacturers roll them out successfully.
3 min read
The AI Service Agent: How Machine Builders Offload 40% of Their Technical Hotline
How a specialized AI service agent unifies manuals, tickets and maintenance data to offload the hotline. Architecture, integrations, ROI.
2 min read
Microsoft Copilot Studio vs. Genow: Which enterprise AI platform is best suited to manufacturing SMEs?
Copilot Studio or Genow? A practical comparison for mid-market manufacturers and enterprises: architecture, data sovereignty, time-to-value, TCO.
4 min read
Genow vs. Blockbrain: Context Engine vs. Knowledge Twin Compared
Both Genow and Blockbrain are EU-sovereign AI vendors. What are the real differences? Architecture, use-case depth, governance, time-to-value.
2 min read
Product Knowledge Agents in B2B: from PDF Catalog to Sales AI
How manufacturers turn product knowledge from datasheets, variants, certificates and CRM into a productive sales and service agent. Architecture and roll-out.
2 min read
RFP Automation in Manufacturing: 60% Faster Proposals With AI
Instead of three to six weeks per proposal: how specialized AI agents read specs, retrieve configurations and lift the hit rate in manufacturing.
7 min read
Top 5 Enterprise AI Platforms for Manufacturers in 2026
Five enterprise AI platforms that manufacturers actually rely on in 2026: from precision knowledge agents to productivity copilots.
10 min read
Technical Support at Its Limit? How to Turn Your Technical Documentation into a 24/7 AI Support Agent
How to turn static technical documentation into a 24/7 AI support agent: source-grounded answers, full traceability, and real relief for your team.
4 min read
How the Customer Support Team Resolves Technical Downtime in Record Time with AI-Powered Knowledge
How support teams resolve technical downtime in record time: AI knowledge agents cut research effort, boost first contact resolution, and cite sources.
3 min read
Precision in Sales: How the Specialized RFP Agent Automates Proposal Creation
How the specialized Genow RFP agent automates proposal creation: deep research across SAP, SharePoint and Jira, full source traceability, 60% time savings.
3 min read
KION and Genow: Scaling Agentic AI for Global Sales Excellence
How KION Group and Genow built and scaled a high-precision AI Workspace that turns fragmented enterprise data into actionable sales intelligence.
2 min read
How GenAI Projects Make the Leap from the Pilot Phase to Value Creation
Why most GenAI pilots stall in the experimental phase, and how learning systems, knowledge owners, and real user feedback create scalable value.
4 min read
Genow Wins the Startup Award at the Sales & Service Summit 2025
Genow has been honored with the Startup Award at the Sales & Service Summit 2025: recognition for our specialized enterprise AI knowledge agents.
2 min read
We’re in the FAZ!
The Frankfurter Allgemeine Zeitung featured Genow in its print edition, covering our financing round and our AI Workspace.
1 min read
Founder Story: TUDa Spin-off Genow Organizes Knowledge Chaos in Companies
How four researchers from TU Darmstadt founded Genow, a deep-tech startup using AI to tackle knowledge chaos in companies. Founder story and interview.
9 min read
Genow Secures €1.65M to End Fragmented Company Knowledge with Its AI Workspace
Genow raises €1.65 million in seed funding led by HTGF, with BMH and experienced angel investors, to end fragmented company knowledge with its AI Workspace.
5 min read
Genow receives Distr@l funding for the development of Knowledge Assets
Genow receives funding under the Distr@l Funding Line 4B 'Growth' to develop Knowledge Assets: the foundation for precise, reliable AI assistants.
1 min read