BÜRKLE presents B-GENIUS, an AI-powered service assistant built with Genow
BÜRKLE unveils B-GENIUS at IWF Atlanta 2026. Built with Genow, the AI service assistant provides direct access to technical machine knowledge.
Key takeaways
At IWF Atlanta 2026, our customer BÜRKLE is unveiling B-GENIUS, a specialised AI service assistant that gives customers direct, around-the-clock access to technical product and machine knowledge.
- The launch: B-GENIUS is shown publicly for the first time at IWF Atlanta 2026, developed together with Genow.
- Where to see it: Georgia World Congress Center, Atlanta, 25 to 28 August 2026, BÜRKLE booth in Hall B, Booth 8135.
- The access point: a QR code placed directly on the machine opens the digital assistant.
- The knowledge base: BÜRKLE’s own machine specifications, product documentation and service materials.
- The technology: Genow’s Context Engine builds an in-depth understanding of products, machines, terminology and technical relationships.
- The handover: if a question needs personal support, B-GENIUS connects the user with BÜRKLE’s service team.
- The rollout: from 2027, B-GENIUS is planned to become available to BÜRKLE customers.
At IWF Atlanta 2026, our customer BÜRKLE is presenting B-GENIUS for the first time. Developed together with Genow, the intelligent service assistant gives customers fast and direct access to BÜRKLE’s extensive product and machine knowledge.
Visitors can experience B-GENIUS directly on the exhibition floor from 25 to 28 August at Hall B, Booth 8135.
Technical knowledge, directly at the machine
Industrial machinery comes with highly specialised knowledge. Answering a technical question may require information from machine specifications, product documentation, service materials, and the experience of technical experts.
B-GENIUS makes this knowledge available exactly where customers need it.
A QR code placed directly on the machine gives visitors access to the digital assistant. They can ask technical questions, explore relevant product information, and receive precise answers based on BÜRKLE’s own machine specifications.
The assistant is available around the clock. If a question requires personal support, B-GENIUS can seamlessly connect the user with BÜRKLE’s service team.
More than document search
B-GENIUS does not simply search through a collection of documents.
Powered by Genow’s proprietary Context Engine, the assistant builds an in-depth understanding of BÜRKLE’s products, machines, terminology, and technical relationships. This allows it to interpret complex questions within the correct machine context and provide answers grounded in the relevant company information.
The result is a service experience that combines the immediate availability of AI with BÜRKLE’s technical expertise and established service organisation.
Turning internal expertise into a customer-facing service
B-GENIUS builds on the AI Workspace that BÜRKLE already uses internally. Within this workspace, teams can access company knowledge and create specialised AI agents for different tasks and areas of expertise.
Together, BÜRKLE and Genow have now extended this capability to the customer experience.
Instead of requiring customers to navigate manuals or wait for the right expert to become available, B-GENIUS provides an immediate first point of contact. At the same time, BÜRKLE’s service specialists remain available whenever their personal expertise is required.
From 2027, B-GENIUS is planned to become available to BÜRKLE customers, making access to technical knowledge and service support faster and easier.
Industrial expertise meets specialised AI
B-GENIUS demonstrates what becomes possible when deep industrial expertise is combined with specialised AI.
For manufacturers with complex products, the challenge is not simply storing knowledge. It is making the right knowledge available in the right context, to employees and customers alike.
We are proud to support BÜRKLE in bringing this vision to life and would like to thank the entire team for their trust and the excellent collaboration.
Experience B-GENIUS at IWF Atlanta 2026
BÜRKLE is presenting B-GENIUS at the Georgia World Congress Center in Atlanta:
- Date: 25 to 28 August 2026
- Location: IWF Atlanta, Georgia World Congress Center
- BÜRKLE booth: Hall B, Booth 8135
See Genow in action
Discover how Genow helps industrial companies turn complex product and service knowledge into specialised AI agents for employees and customers.
FAQ on B-GENIUS and IWF Atlanta 2026
What is B-GENIUS?
B-GENIUS is a specialised AI service assistant developed by BÜRKLE together with Genow. It gives customers direct access to BÜRKLE's product and machine knowledge, answers technical questions in the correct machine context, and connects users with the BÜRKLE service team when personal support is needed.
Where can I see B-GENIUS at IWF Atlanta 2026?
At the BÜRKLE booth in Hall B, Booth 8135, at the Georgia World Congress Center in Atlanta, from 25 to 28 August 2026.
How do customers access the assistant?
Through a QR code placed directly on the machine. Scanning it opens the digital assistant, where users can ask technical questions and explore relevant product information around the clock.
How is B-GENIUS different from a document search?
A search returns documents. B-GENIUS is powered by Genow's Context Engine, which builds an in-depth understanding of BÜRKLE's products, machines, terminology and technical relationships. That context lets it interpret complex questions within the correct machine context and ground every answer in the relevant company information.
When will B-GENIUS be available to BÜRKLE customers?
From 2027, B-GENIUS is planned to become available to BÜRKLE customers, making access to technical knowledge and service support faster and easier.
Does B-GENIUS replace BÜRKLE's service team?
No. B-GENIUS is the immediate first point of contact and handles the questions it can answer from BÜRKLE's own documentation. Whenever personal expertise is required, it hands the conversation over to BÜRKLE's service specialists.
Can we build something similar on our own product knowledge?
Yes. Genow is an AI Workspace in which industrial companies create specialised agents for their own products, documentation and service processes, for internal teams and for customers alike. In a 30-minute demo we show the same scenario on your own documents. Use our booking form.
