Case Studies
How sales teams find the right answers in seconds with Genow and close deals more successfully: precise, fact-based, in one place.
The KION Group is one of the world’s leading suppliers of forklift trucks, warehouse technology and supply chain solutions. Through brands like Linde and STILL, it serves customers in more than 100 countries.
faster deal preparation
active users worldwide
fact-based answers
supported languages
Getting answers to internal questions has never been this easy. The Sales Assistant delivers comprehensive answers within seconds, boosting our response speed and the quality of our communication, so we can serve our customers even better.
Tim Lennard Busch Project Manager Sales Excellence · KION Group The KION Group is one of the world’s leading suppliers of industrial trucks, warehouse automation and supply chain solutions. Headquartered in Frankfurt am Main, KION employs more than 42,000 people across regions and subsidiaries around the world.
Together with Genow, KION built a central, AI-powered knowledge base that bundles internal sales documentation into a single, reliable source of truth. It is hosted within KION’s own cloud infrastructure, giving full control over data, models and costs.
On this foundation, KION developed the GenAI-powered Sales Assistant: an intelligent co-pilot that gives sales teams instant access to relevant product information, upselling opportunities and customer-specific sales arguments, in the shortest possible time.
The Genow-powered Sales Assistant turns raw technical data into compelling, customer-ready messaging. It understands KION products in depth and translates specifications into language that resonates with the customer.
A decisive differentiator is the combined knowledge approach: internal data is linked with context information and controlled web research to minimise hallucinations. The KION team has further increased reliability through analytics dashboards and direct user feedback. The system precisely distinguishes complex product hierarchies and deliberately gives no answer when no information is available.
Initially piloted in the United Kingdom, adoption grew steadily from the start. The system processes documents in English, German, French and Italian, and generates answers in Czech, Polish and many other languages. Since KION products are largely available across the entire EMEA region, this multilingual capability enables rapid market expansion and cross-border knowledge sharing without additional operational effort.
After the successful UK pilot, KION plans to roll the Sales Assistant out across the entire ITS EMEA region and to introduce a corresponding solution for STILL. A cross-functional team of IT, business units and AI specialists continuously develops the solution further, expands its feature set and selectively integrates new generative AI models as requirements grow.
With Genow as the technological foundation, the Sales Assistant is evolving into a long-term strategic asset for the KION Group’s global sales.
Getting answers to internal questions has never been this easy. The Sales Assistant delivers comprehensive answers within seconds, boosting our response speed and the quality of our communication, so we can serve our customers even better.
At BÜRKLE, decades of process expertise go into every one of our system solutions, spread across many locations worldwide. Genow helps us make this wealth of experience accessible faster: for our sales team handling individual customer inquiries, as much as for our service team around our press and coating lines.
With Genow, our technical equipment know-how is available across systems and in context for the first time. Especially with our highly specialized plants, this cuts search times considerably and helps our experts make data-based decisions faster.
As a modern employers’ association, we want to offer our members the best possible digital service. Genow makes our complex and wide-ranging specialist information quickly and efficiently accessible. Our members get direct, friction-free access to exactly the information they need for their daily work.
As an internationally positioned investment bank, our people draw on a wide range of internal sources and expertise every day. Genow helps us make this knowledge more efficiently accessible across a variety of use cases within the organization. A pragmatic solution that fits well into the way we work.
The use of AI in industrial service and automation is a topic we are deeply engaged with at Eckelmann. Together with Genow, we are exploring the practical possibilities and limits of AI agents, a dialogue that is becoming increasingly important for our industry.
See in 30 minutes how Genow helps your team find the right products, prepare deals, and create tailored sales materials.
