Genow at Sales Summit 2026 in Düsseldorf
Dr Sara Jourdan presents Genow on 4 November at Sales Summit 2026 in Düsseldorf, on the Main Stage at the Sales Summit Startup Awards.
Key takeaways
Genow is back at Sales Summit, and back on the big stage: co-founder and CEO Dr Sara Jourdan presents Genow on the first day of the summit at the Sales Summit Startup Awards. The audience votes, and the best three startups win an award.
- Event: Sales Summit 2026, held together with Service Summit, part of the Trailblazer Summits.
- Date: 4 and 5 November 2026.
- Venue: AREAL BÖHLER, Hansaallee 321, 40549 Düsseldorf.
- The session: “Sales Summit Startup Awards, Part 1”.
- When: Wednesday, 4 November 2026, from 13:45, Sales Summit Main Stage.
- Speaker: Dr Sara Jourdan, co-founder and CEO of Genow.
- Cast your vote: the audience in the room picks the three Startup Award winners.
- Our stand: SA05.
- Meet us in person: book a slot in Düsseldorf so we have time on site for your questions.
- See the Sales Summit agenda and Dr Sara Jourdan in the speaker programme
On 4 and 5 November 2026, sales leaders from mid-sized companies and corporations meet at AREAL BÖHLER in Düsseldorf for Sales Summit. Genow is taking part again: on the first day, our co-founder and CEO Dr Sara Jourdan takes the Main Stage at the Sales Summit Startup Awards to show how AI agents support industrial sales in day-to-day work.
The session: Sales Summit Startup Awards
Wednesday, 4 November 2026, from 13:45, Sales Summit Main Stage. Host: Franziska Zimmermann.
At the Startup Awards, young companies present their new solutions for digital sales, directly in front of the sales leaders those solutions are built for. Six startups take the stage in the first part: Genow with Dr Sara Jourdan, aixom, LavaLoft, telli, Sleak and boostpilot.ai. The audience has the final say: the best three startups receive a Sales Summit Startup Award.
In her pitch, Sara shows where AI in industrial sales most often falls short today and how Genow solves it. The knowledge a sales team needs for a good answer sits scattered across CRM, ERP, product data, manuals and the heads of individual experts. Genow brings these sources together in an AI Workspace where each agent takes on its own specialised tasks: from account research and choosing the right solution through to the finished proposal, with every statement backed by its source.
What you will take away from the pitch
- Why general-purpose AI assistants so often fail with complex products and large portfolios.
- How specialised agents use company knowledge from scattered systems in the right context.
- How sales teams get to reliable answers, the right solutions and proposals faster as a result.
- Why traceable sources are the key to sales teams trusting the results.
From the 2025 Startup Award back to the stage
Sales Summit is familiar ground for Genow. At the Sales & Service Summit 2025, Genow won the Startup Award, read more in last year’s post. Since then, Genow has grown into the AI Workspace for industrial sales. On the Main Stage, Sara shows what has come of it.
Two days for sales leaders
Sales Summit is aimed at sales leaders from mid-sized companies and corporations and runs together with Service Summit. The organisers expect more than 1,500 visitors and over 150 speakers.
Day one on the Sales Summit Main Stage at a glance:
- Panel discussions on sales in transition, women in sales leadership, hybrid and remote sales, and mental health and resilience under performance pressure.
- Keynotes including one from medical technology sales and one from edding.
- Sales Summit Startup Awards with pitches from young sales solutions, Genow among them.
- Aftershow Lounge in the evening for networking.
Dr Sara Jourdan as a speaker
Sara is co-founder and CEO of Genow, a DeepTech startup from Darmstadt. She earned her doctorate in artificial intelligence at Technische Universität Darmstadt, including a research stay at the University of Cambridge. Before that she completed her degree in industrial engineering at TU Darmstadt. Today she combines that scientific expertise with the practical question of how companies can successfully integrate AI into their day-to-day processes.
At Genow, the focus is on making company knowledge from different databases, documents and systems usable in the right context. Sales teams get precise support with complex customer requirements, from selecting suitable solutions through to individual selling arguments and the relevant documents.
See Dr Sara Jourdan in the speaker programme
Meet us in Düsseldorf
You will find us at stand SA05. A conversation on the sidelines of the programme usually gets further than any brochure. If you are facing the same task, meaning scattered knowledge, a large product portfolio and a sales team expected to answer quickly and with evidence, we are glad to work through it on your own example.
The easiest way is to agree a time with us in advance:
If you cannot make it to Düsseldorf, a 30-minute demo shows the same use cases on your own documents.
Event details at a glance
- Event: Sales Summit 2026, held together with Service Summit
- Date: 4 and 5 November 2026
- Venue: AREAL BÖHLER, Hansaallee 321, 40549 Düsseldorf
- Stand: SA05
- Speaker: Dr Sara Jourdan, co-founder and CEO of Genow
- Session: “Sales Summit Startup Awards, Part 1”
- Slot: Wednesday, 4 November 2026, from 13:45, Sales Summit Main Stage
See the Sales Summit 2026 agenda
FAQ about Sales Summit 2026 and Genow’s appearance
When and where does Sales Summit 2026 take place?
Sales Summit 2026 takes place on 4 and 5 November 2026 at AREAL BÖHLER, Hansaallee 321, 40549 Düsseldorf, together with Service Summit. Full programme and registration details are on the official Sales Summit website.
When is Dr Sara Jourdan on stage?
On Wednesday, 4 November 2026, from 13:45 on the Sales Summit Main Stage, as part of the "Sales Summit Startup Awards, Part 1" session.
What are the Sales Summit Startup Awards?
At the Startup Awards, young companies present their new solutions for digital sales. The audience votes, and the best three startups receive a Sales Summit Startup Award.
Which startups present in the first part?
According to the agenda, Genow with Dr Sara Jourdan, aixom, LavaLoft, telli, Sleak and boostpilot.ai. The session is hosted by Franziska Zimmermann.
Has Genow been at Sales Summit before?
Yes. At the Sales & Service Summit 2025, Genow won the Startup Award. Read more in our post on the 2025 Startup Award.
Who is Sales Summit for?
For sales leaders and decision-makers from mid-sized companies and corporations who are working on the digital transformation of B2B sales. The organisers expect more than 1,500 visitors and over 150 speakers.
Can I meet Genow in person at Sales Summit?
Yes, we would be glad to. You will find us at stand SA05. The best way is to agree a time in advance so we can make room for your use cases. Use our booking form to do so.
What if I cannot make it to Düsseldorf?
Then we show the same use cases in a 30-minute online demo, using your own documents and product data. You can pick a time through our booking form.
