Prepare a pitch
Tailor your message to this customer's situation and priorities.
Research Agent
Account research and competitive arguments for exactly this customer.
The Research Agent turns customer context, product knowledge, reference projects, competitive intelligence and external research into sourced, customer-specific messaging your team can actually use.
Every customer gets their own argument.
Without Genow
The corporate deck says the same thing to a food plant and a chemical works. Battlecards are two years old, and the one answer that would have won the argument sits in a colleague's head three offices away.
With Genow
Every message is written for the customer in front of you, in their industry's terms, against their real alternative, backed by a comparable project you actually delivered. Ask in the meeting and the counter comes back while you are still talking.
You lead the conversation with the facts on your side.
Typical situations where a customer-specific statement instead of a generic one decides the deal.
Enter a new industry or segment
Understand market dynamics, customer pressures and key success factors.
Respond to a competitor
Build a fact-based case around strengths that matter in this situation.
Develop messaging for an opportunity
Create angles and proof points that resonate with your customer.
From customer to argument in four steps.
The Research Agent starts with the sales situation, finds the proof that matters, adds current context and turns it into messaging you can use.
- 01
Start with the customer
The account, industry and situation are the starting point.
- 02
Find relevant proof
Reference projects, customer stories and internal evidence are identified.
- 03
Research the situation
Market, industry and competitive research add the right context.
- 04
Build the argument
A concise briefing with angles, proof points and sources is ready to use.
A briefing, not a list of search hits.
The agent reads the results, drops what does not hold up, and writes out what you will actually need in the customer meeting.
Key takeaways
Capacity expansion is the top priority. The new line targets roughly 15 % more throughput, planned for Q2 2027. Procurement is consolidating suppliers in parallel, with a decision signalled for Q4.
Annual report 2025 · press release, 3 days agoIn the room: you start from their goal, not from your product.
Your angle
Do not argue unit cost. Argue ramp-up time and changeover effort. Both decide whether the new line is really producing in Q2 2027, and both are demonstrably stronger on your side.
Your value story · process technology industry contextIn the room: one line that fits this project, instead of three that fit anyone.
Proof they will believe
A comparable project at a bottler of similar size: changeover time down 34 %, commissioning four weeks earlier than planned. Cleared for external use.
Reference library · project report 2024In the room: an example they recognise themselves in, with numbers you can back up.
Competitive picture
Vendor X leads on price and is already present at the northern site. Weak on on-site service in Eastern Europe, which is immediately relevant for the Czech location.
Public sources, checked today · your competitive argumentsIn the room: the counter is ready before the objection arrives.
Sources
Annual report, two press releases, CRM history, your reference project, approved competitive material and four external findings. Every statement in the briefing hangs on one of them.
All sources clickable · oldest finding: 2025In the room: you know what you are citing, and you can show it.
- Short enough to read just beforehand.
- Every statement with a source and a date.
- Contradictions stay in.
- Tied to what you sell.
Research you can quote in the room.
Every statement in the briefing carries its source and that source's date. So you can back up any figure in the meeting.
Sourced, not asserted
Every statement carries its source. What cannot be evidenced does not make it into the briefing.
Dated and current
The agent checks when something was published and says so. Old news is labelled as old.
Nothing gets invented
If the agent finds nothing, or two sources disagree, it says so.
Inside your boundaries
Internal sources only within your permissions. Customer data does not leave your environment.
Your own proof first, outside research only to complete it.
Reference projects, measured results, the positioning your company agreed on, and what the other vendors are claiming right now. The argument is assembled from material you can stand behind.
The customer's industry
The vocabulary, the standards and the constraints that a plant in this sector lives with.
The customer's pain points
What breaks, what costs them, what the customer's own management is pushing them on.
Proof you already have
Comparable projects, measured results and quotes from customers who look like this one.
Competitive intelligence
What the other vendors publish and promise: read fresh, not remembered from last year.
Your value arguments
The positioning your company agreed on, applied instead of merely published.
Your templates and tone
Corporate design, approved wording, the right level of formality per market.
Every agent works on the same verified knowledge base.
The Research Agent is not browsing the web on its own. It works on the same company context, the same connections and the same permissions as every other agent.
Genow Context Engine
Understands your products, customers, terminology and the relationships between them.
Connected systems
CRM, ERP, PIM, documents, mailboxes and file shares, wherever they live.
External research
Current market, company and competitive information, where it is needed.
Permissions and sources
Every result respects access rights and shows what it was built from.
An agent for every step of the sales process.
- 01 Briefing Agent An account briefing before every customer meeting.
- 02 Research Agent You are here
- 03 Configuration Agent Needs analysis, product matching and configuration.
- 04 Proposal Agent Quotes, RFP responses and presentations in your own templates.
- 05 CRM Agent Meeting notes, next steps and CRM updates.
Free live demo
See how Genow makes complex sales work easier.
In a free live demo, we show you how Genow helps your team find the right products, prepare deals, and create tailored sales materials.