How KION transforms global sales with Genow

Company Overview

KION Group is a global leader in industrial trucks, warehouse automation, and supply chain solutions. Headquartered in Frankfurt, Germany, KION employs more than 42,000 people across regions and subsidiaries worldwide.

The Challenge

With a complex product portfolio spanning multiple truck types, series, and model lines, KION's sales teams needed instant, reliable access to accurate product information — without spending hours on manual research. The challenge was to consolidate fragmented internal knowledge and make it available at scale, across borders and languages.

The Solution

KION partnered with Genow to build a central, AI-supported knowledge platform that consolidates internal sales documentation into a single, reliable source of truth. Hosted within KION's own cloud infrastructure, the platform enables full control over data, models, and costs.

On top of this foundation, KION developed the GenAI-driven Sales Assistant: an intelligent co-pilot that provides sales teams with instant access to relevant product information, upselling options, and customer-specific sales arguments — at lightning speed.

Implementation & Results

The Genow-powered Sales Assistant transforms raw, technical data into compelling, customer-ready messaging. It understands KION products deeply and translates specifications into language that resonates with customers.

• Sales colleagues can quickly access detailed and distinct product information, clearly categorized by truck type, series, and model line — significantly cutting down research and preparation time.
• Analytics and user feedback continuously uncover data quality issues and context gaps, driving ongoing improvements in accuracy and relevance.
• Sales teams gain speed without sacrificing accuracy or reliability.

A key differentiator is the blended knowledge approach, combining internal data with controlled web searches to minimize hallucinations. The KION team enhanced reliability further through analytics dashboards and direct user feedback — enabling the system to precisely differentiate complex product hierarchies while remaining deliberately conservative when information is unavailable.

Key Benefits

• Reduced administrative effort: Less time spent searching, more time spent with customers.
• Speed with accuracy: Faster access to knowledge with consistently high answer quality.
• Always up to date: Every salesperson works with the same current, reliable information.
• Upselling opportunities: Relevant product alternatives and add-ons surfaced directly from existing knowledge.

Multilingual Impact

Initially piloted in the UK, adoption grew steadily from the start. The system processes documents in English, German, French, and Italian, while generating answers in Czech, Polish, and many other languages. Since KION products are largely available across the EMEA region, this multilingual capability enables rapid market expansion and cross-border knowledge sharing — without additional operational overhead.

Looking Ahead

Following the successful UK pilot, KION plans to roll out the Sales Assistant across the entire ITS EMEA region, along with a corresponding solution for STILL. A cross-functional team from IT, business units, and AI specialists continues to evolve the solution, expanding functionality and selectively integrating new generative AI models as requirements grow.

With Genow as its technological foundation, the Sales Assistant is transitioning from a pilot initiative into a long-term strategic asset for KION's global sales operations.